IBM Cloud® Object Storage makes it possible to store practically limitless amounts of data, simply and cost effectively. It is commonly used for data archiving and backup; for web and mobile applications; and as scalable, persistent storage for analytics. Flexible storage class tiers with a policy-based archive let you effectively manage costs while meeting data access needs. The integrated IBM Aspera® high-speed data transfer option makes it easy to transfer data to and from IBM Cloud Object Storage. Query-in-place functionality allows you to run analytics directly on your data.